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Logo of Birch Cliff Resort in Wisconsin Dells.
Birchcliff Resort is a seasonal property open April - Oct

The Results Are in: The Wisconsin Dells Are a Fan Favorite

When guests pack up their bags and head to the Wisconsin Dells, you might think you know what’s bringing them there – but there can be some surprises! From great food to incredible views, there’s something for everyone to enjoy in the Dells, and we wanted to highlight that. Below, we look at what keeps people coming back year after year.

Wisconsin Dells Visitors Are Loyal

The guests that we see coming to the Dells have been coming here for years to enjoy the scenery and quiet that comes with the area. In our survey, more than half of the visitors had been to the Dells 10 times or more, with almost no first-time visitors. This means that once you travel to Wisconsin for your trip, you keep coming back year after year.

Bar graph showing that 88% of guests at Birchcliff Resort plan to return within the next two years, with most indicating they "Definitely Will."

With 88% of guests stating that they will definitely return in the next two years, the consensus is clear. Whether it becomes a tradition to bring the entire extended family out and share a few cabins, or if the area makes for a great anniversary destination, the Dells offers endless opportunities for fun and fulfillment. In fact, visitors love this secluded part of Wisconsin so much that a majority of respondents said they are either very or extremely likely to recommend it to others.

Bar chart displaying the likelihood of recommending the Dells, with most responses concentrated around scores of 5 to 10.

Wisconsin Dells Visitors Come for Nature Experiences

Wisconsin Dells is known as the Waterpark Capital of the World due to the large concentration of indoor and outdoor waterparks in the area. While this claim to fame definitely draws attention, what’s surprising is that guests who took the survey were more interested in the natural aspects that the Dells could offer.

A bar chart depicting the importance of various activities at the Dells, ranging from "Not at All" to "Essential."

Nearly 50% of people listed hiking and state parks as either very important to their trip, or essential. Outdoor waterparks were ranked as very important or essential for only 29% of those surveyed. The second most vital aspect that respondents noted are the boating and duck tours, which shows that guests still want a taste of aquatic adventure, just maybe not on an inner tube.

What Interests Visitors in the Dells During the Off Season

It might come as a surprise, but the Dells have seasonal appeal beyond the summer and fall. Winter, especially during the holiday season, is an excellent time to book a stay in southern Wisconsin. Our survey found out that the number one thing that could attract more visitors to the Dells during Late December through March is a fireplace and a hot tub.

Bar graph showing survey results on factors attracting visitors to the Dells in the off-season, with "Cozy Cabin With a Fireplace and Hot Tub" as the most popular choice.

What could be better than snuggling up inside a cozy cabin in front of the fireplace as snow dusts the ground? You could also enjoy that snow from the steamy comfort of a hot tub. For respondents, a close second to appreciating the winter amenities was viewing holiday lights and events taking place in the city or our resort.

The Leading Foods for Wisconsin Dells Fans

Everyone has their own favorite food, but the most popular food to get at the Dells might surprise you. Many respondents are interested in local breweries, but it was interesting to see that classic Wisconsin supper clubs topped the culinary charts.

Bar graph showing interest levels in food topics, indicating classic Wisconsin supper clubs as the most popular choice.

These famous local spots with low lighting, comfort food, and an air of quiet are just what the visitors ordered. Although breweries came up to a close second, Wisconsin supper clubs reigned supreme for their character and classic, homey meals.

Making the Wisconsin Dells Your New Tradition

While most of the visitors we surveyed were loyal fans that return year after year, it’s never too late to start a new tradition. For first time visitors looking to learn more about the Wisconsin Dells and Birchcliff Resort, please contact us today and we’d be happy to get you started on your next adventure. For all of our loyal Dells fans, we can’t wait to see you on your next trip!